The Rise of Social Commerce

Social commerce – the use of social media for shopping – has revolutionized how consumers discover and buy products online. As this trend continues to grow, businesses must adapt to stay competitive.

What is Social Commerce?

Social commerce involves promoting and selling products directly to social media users without them having to leave the website or app. This differs from traditional eCommerce, where transactions occur on a dedicated online store or marketplace website. With social commerce, product discovery, brand-to-customer interaction, and transactions happen all in one place.

2025 Social Commerce Statistics: Key Findings

About 86% of people made an online purchase within the last month
Most consumers (82%) use social media for product discovery and research
YouTube is the go-to platform for product discovery among 70% of Gen Z
Facebook dominates social commerce, except among Gen Z
Credit and debit cards are the preferred payment method for 62% of consumers

Advantages of Social Commerce

Enriched engagement, direct customer interaction, personalized experiences, and ease of purchase are just a few advantages that make social commerce so vital for your eCommerce strategy.

Strategies for Success in Social Commerce

To make the most out of social media and improve customer engagement, simplify the shopping process, and drive sales, consider these strategies:

Turn social posts into instant shopping opportunities
Utilize user-generated content (UGC) for social proof
Elevate the customer experience with responsive interactions
Boost sales with targeted social media advertising

The Future Outlook of Social Commerce

The future of social commerce is shaping up to be dynamic and exciting. With the integration of AI, the rise of live shopping, and the increasing influence of micro-influencers, businesses can expect new opportunities to engage with customers and drive sales.

The Four Most Popular Social Commerce Platforms

Social media platforms like Facebook, TikTok, Instagram, and Pinterest are powerful tools for businesses looking to get discovered and increase sales. Each platform offers unique features and advantages that can be leveraged to reach your target audience and boost your social commerce strategy.

Social Commerce Strategies to Boost Engagement and Sales

To improve customer engagement, simplify the shopping process, and drive sales, consider implementing strategies such as turning social posts into instant shopping opportunities, utilizing user-generated content for social proof, elevating the customer experience with responsive interactions, and boosting sales with targeted social media advertising.

Sources

The statistics and information in this article were obtained from a combination of our own survey and various industry sources, such as Accenture, eMarketer, Facebook Business, Forbes, and more.

Main Takeaways

Social commerce offers businesses a unique opportunity to connect with customers, drive sales, and stay competitive in the ever-evolving eCommerce landscape. By understanding the key trends and statistics, implementing effective strategies, and leveraging popular social commerce platforms, businesses can maximize their reach and drive success in social commerce.

Methodology

The data in this article comes from a survey conducted by Datalily for Hostinger in August 2024, as well as various industry sources. The survey gathered insights from 250 US consumers, focusing on their social commerce habits, preferences, and experiences.

Social Commerce FAQ

Here are some frequently asked questions about social commerce:

How does social commerce differ from eCommerce?
How does social commerce work?
What are some examples that define social commerce?
What social commerce platform is most popular?
What makes social commerce powerful?

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The Rise of Social Commerce: Key Trends and Statistics for 2025