15 Actionable Methods to Get More Clients for Your WordPress Business

Bringing in new clients is a crucial skill for agencies and professionals to get a steady stream of revenue and grow the business. However, acquiring hosting for an agency and creating your website is just the beginning of this process. Business owners need to invest time and effort into building connections with the right clients, networking with other companies, and making the strategies consistent.

This article lists 15 actionable methods on how to get more clients. We also provide expert tips and real-life examples from top web and design agencies and professionals.

1. Define Your Ideal Clients

It is nearly impossible to have the expertise or resources to serve every industry. In fact, the wrong market is one of the most common reasons a new company fails. Many business owners try to target everyone, whereas a more defined niche would help them captivate the right audience and get more clients.

Therefore, target clients based on their needs, industries, or company sizes to establish yourself as an expert and make more money. For example, Vardot focuses on helping non-profit organizations create websites, and ImageX specializes in Drupal website development.

So in order to learn how to get more clients, you need to start by defining an ideal client by understanding your unique experiences or skills. For instance, Fingent’s developers master high-tech skills, so they primarily target clients who need machine learning, virtual reality, or robotic automation in their software or websites.

Alternatively, look at your current clients. List the clients you prefer working with and research their demographic details, like industry and income level.

After listing the best clients, use these questions to notice similarities among them:

Are they in the same region?
Do they belong to a particular industry?
Are they startups, small businesses, or corporations?

Doing this can provide a good overview of your ideal customers. We also recommend you identify clients’ needs to tailor suitable services. For example, a graphic designer deciding on serving wedding couples can create illustrations for invitation cards and souvenirs.

2. Optimize Web Design

Before making any changes to the website, create a to-do list detailing how you will improve it. Three critical areas to optimize include website navigation, homepage, and design.

Website Navigation

Map out the customer journey from the first time a client visits your website. Think of key touchpoints of the website, such as a homepage, a free-trial landing page, or a blog page. Understanding this will help you design a website that nurtures new leads through the sales funnel.

Use Google Analytics to understand visitors’ navigation paths. Find the Navigation Summary report by clicking Behavior->Site Content->All Pages to see how clients find a certain page and where they travel next on your website.

Check the Users Flow report under the Audience menu to see a more detailed visualization of how people navigate your site.

Homepage

A homepage functions as a website’s gate. Include three to five sections on the homepage and strategically place call-to-action (CTA) buttons to direct new clients to essential parts, like services and pricing pages.

Website Design

Once you set up the navigation and homepage content, it is time to create an appealing design as 94% of site first impressions are design-related.

Come up with a brand personality by highlighting your specialties. For example, if your new company provides 3D website design services, use your online business site to showcase that offer.

Consider your ideal audience too when designing the website. For example, Hello Ginger Creative applies a feminine style with pastel colors and serif fonts to target female entrepreneurs.

3. Make an Engaging Online Portfolio

Creating an online portfolio is a fantastic way to get more clients and capture leads. It is a collection of project samples to demonstrate your skills and convince people that your services are worthy.

The first step is to curate your best work by including four to six projects. This number can showcase project variety without overwhelming potential customers. If you want to show more, consider providing a filter on the portfolio page.

If you are a beginner web designer or web developer without enough projects to display, we recommend undertaking the following tasks:

Sign up for design or web development challenges.
Create a personal brand project.
Redesign a website or a logo for a brand you like.

After choosing your best work, describe the creative process to provide context to potential clients. To go more in-depth, consider explaining:

The background regarding the client and work.
Tools you used to finish the project.
Challenges you experienced, like tight deadlines and low budget.
Awards received from the project.
Client testimonials or feedback.

Once you publish your web developer portfolio or add it to your resume, do not forget to update it regularly to show target clients that you are active and growing.

4. Create Insightful Content

Content marketing helps build relationships, attract more customers, and scale your business. Around 72% of marketers agree that this strategy increases their leads and engagement rates.

Below are three examples of content marketing and how to use them to get more clients.

Blog

Start by creating a blog as it can drive people to your site, convert them into leads, and improve ROI by 13 times. Write blog content related to your services and prospective clients’ interests.

Use AnswerThePublic to find out what people are asking around a certain keyword. Type a query, and this tool will visualize suggested autocomplete searches into several mind maps.

Lead Magnets

Offering lead magnets – free items or services for visitors – is a practical method to get prospective clients’ contact details. Lead magnets include an online course, a consultation, and a downloadable template.

It’s worth investing time into lead magnets by making them unique and of high quality. Your readers will realize that a company that creates high-quality freebies would never offer a low-quality product.

Knowledge Base

A knowledge base is a collection of documentation, including frequently asked questions, troubleshooting instructions, and how-to guides.

Add not only official terms but also phrases people might be using to search for such articles. In other words, speak your audience’s language instead of using only industry jargon.

5. Use SEO to Improve Visibility

If you want to dig deeper and understand how to get clients, you should consider search engine optimization (SEO). It refers to boosting your site ranking on search results to be more visible for your potential clients.

There are four types of SEO:

On-page SEO – SEO strategies focusing on the blog and other pages’ content, like keyword optimization and image alt text.
Off-page SEO – practices outside of a website, such as link building and social media marketing.
Local SEO – techniques to improve a business’s visibility in local search results using localized content and keywords.
Technical SEO – methods to optimize a website’s technical elements, including loading speed and responsiveness.

Use these tools to help you improve SEO:

Google Trends – explore the ideal audience’s search interests and trending topics.
Alexa – identify specific keywords’ popularity and difficulty and run a competitor analysis by finding their most popular queries and critical backlinks.
Yoast SEO – analyze your WordPress SEO performance using this plugin and follow its guidelines for writing better blog posts.
PageSpeed Insights – measure the Core Web Vitals scores as they are an important part of user experience and influence Google’s ranking factor.
Google’s Mobile-Friendly Test – check the site’s mobile responsiveness.

6. Display Social Proof on Your Website

Social proof is evidence that your services are trustworthy and valuable.

Online reviews are a popular type of social proof. Over 80% of people worldwide read reviews before buying a product or service since they want to know past clients’ experiences.

To maximize the benefit, make sure to place client reviews strategically. Encourage clients to give feedback by making the process easy with a survey tool like Survey Monkey or Typeform.

Displaying achievements, professional certifications is also an excellent idea to prove your expertise.

7. Get on Freelance Websites

Some people may think that joining freelance websites is a waste of time due to the lengthy verification process, low-paying projects, and tough competition among freelancers.

However, these platforms can be an effective place to find potential clients, especially considering their huge buyer base.

Alternatively, when searching for the best freelance websites, pick industry-specific platforms.

This strategy is not only applicable to individual workers but also to agencies. For example, Capital Numbers offers its web development services via Upwork.

8. Use Social Media

Social media platforms like Instagram or LinkedIn are helpful to promote your service business, considering 83% of Instagram users discover new services and products on the platform.

Four top social platforms to get clients are:

Facebook
Instagram
LinkedIn
YouTube

9. Be Active on More Online Platforms

Besides freelance websites and social networks, consider joining these platforms to increase your business’ online presence.

Online Directories

Registering a business on online directories, such as Google My Business and Yelp, can improve local SEO and attract more clients to your business website.

IT-specific Sites

Other than general business sites, we recommend signing up for a platform specializing in the IT industry like Clutch. This site cuts the clients’ time comparing companies to work with by displaying company overviews and categorizing possible options based on their needs.

Community Platforms

Community platforms like Quora and Reddit are excellent places to find clients. For instance, Quora has 300 million monthly active users and helps businesses increase conversion four times.

10. Reach Out to Businesses and Offer Solutions

Small businesses are perfect prospects, especially those in your local area because it is possible to do in-person pitches and build real-life relationships.

Before meeting local business owners, prepare yourself with marketing materials to show professionalism.

It is a great idea to offer free consultations to know potential clients’ problems and give personalized and helpful advice during a meeting or an event.

Besides local companies, approach online business owners using a cold email campaign – an email sent to a new client without prior contact.

11. Send Follow-Up Emails

Send two to three follow-up emails to prospects that do not respond to the cold emails and those who initially have inquired about your services but never replied to the message.

Next, send follow-up emails to past clients to request new work. This customer retention strategy helps you reconnect with previous clients and earn 25% to 95% more.

Another way on how to get clients with follow-up emails is by asking for referrals from past and current clients.

12. Leverage Networking to Build Strategic Partnerships

Building relationships with other freelancers or agencies is a great way to start and learn how to get clients.

Consider collaborating with a complementary business. For example, a graphic designer can work with a freelance writer to create website content.

You can also work with guest bloggers by making content for their websites and linking it to yours.

13. Invite an Influential Figure to Promote Your Business

Influencer marketing is an effective digital marketing method to find clients since it helps attract someone else’s audience to a company and improve ROI.

When selecting the influencers you will work with, ensure that their target audience aligns with yours.

Next, check whether the influencers are within your budget. For new business owners, we recommend working with micro-influencers – accounts with 10,000 to 50,000 followers.

14. Host Virtual Events to Find Potential Clients

Hosting a virtual event is a creative way to get new clients. It helps get attendees’ contact details, whom you can send follow-up emails to and provides an opportunity to work with an influential figure or a business partner.

Here are virtual event ideas for your business:

Webinars
Virtual conferences
Online workshops
Live streaming
Trade shows or exhibitions
Virtual networking discussion

15. Put Up Ad Campaigns

The last method for getting more clients is to use paid advertising. This online marketing strategy enables a business owner to show ads on a platform by paying for keywords or ad space.

Three popular paid advertising channels are:

Social media ads
Search engine ads
Content Promotion networks

Now let’s explore the ad formats on each of the channels.

Social Media Ads

Show ads on a particular social network, including Instagram and LinkedIn.

Search Engine Ads

A search engine like Google shows ads on the search results and apps or websites partnering with them.

Content Promotion Networks

Seventy percent of people prefer getting to know a brand from its content rather than a traditional advertising campaign.

Conclusion

Acquiring a steady stream of clients is the foundation of business success. Let’s recap 15 ways of how to get more clients:

Identify ideal clients by understanding your value proposition and looking at current clients’ data
Improve the website’s structure and design
Create an appealing portfolio page
Share informational blog posts, lead magnets, and a knowledge base
Optimize your website for search engines
Show social proof on the website, like testimonials and certifications
Find new clients on freelance platforms and job boards
Bring more clients using social media
Register the business on multiple platforms, like online directories and community sites
Reach out to local and online business owners
Send follow-up emails to past clients and prospective ones
Develop strategic partnerships with a similar or complementary business
Leverage influencer marketing
Host virtual events, such as webinars and online workshops
Use paid advertising to get clients

Finding customers and winning the deal is a continuous journey that begins with starting the business. Hopefully, the tips discussed in this article will help set up a solid foundation on how to get more clients and grow your business.

Should you have any questions, don’t hesitate to leave a comment below.

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