20 Best Ways to Drive Website Traffic

Ensuring the success of a website requires more than just a catchy domain name, visually appealing layout, and quality content. To make sure your website grows, it’s necessary to learn how to drive web traffic. In this article, we will explain the 20 best free and paid traffic generation methods for better ranking.

Organic Search Traffic vs Paid Traffic

There are two main types of website traffic – organic and paid. Organic web traffic refers to site visitors from search engines like Google or Bing, while paid traffic lands on your site through advertisements such as Google Ads, Facebook Ads, and other paid methods. To drive more visitors to your website quickly, aim for paid traffic. However, if you want long-term success, focus on organic traffic.

1. Optimize Your Website for Search Engines

Well-implemented SEO best practices will help your website rank higher on search engine results pages (SERPs) and get more traffic. Research keywords, include long-tail keywords, and optimize different parts of your website for search engines. Prioritize local SEO to drive targeted traffic from local search. Build your website with a platform like Hostinger Website Builder to make it SEO-friendly from the start.

2. Start Email Marketing Campaigns

Sending regular newsletters and promotions through email is a great way to engage with customers and share product knowledge. Use email marketing services like MailChimp or Omnisend to create personalized emails that entice people to read more and visit your site.

3. Post on Social Media Regularly

Share your content on social media sites and repurpose your blog posts into various formats like infographics and videos. Market your content via ads on social media platforms like Facebook, Twitter, and Instagram. Use attractive visual elements, hashtags, and tag influencers in the industry. Interact with your followers and include links that redirect users to your website.

4. Write Quality Content

Create content based on popular keywords and write strong headlines that grab people’s attention. Avoid long sentences and big words, and make sure your content provides answers to problems or frequently asked questions. Add images and videos to keep readers engaged. Use writing tools like Grammarly to streamline content production.

5. Make Your Site Mobile-friendly

Ensure that your website is responsive and automatically adjusts its design based on the device’s screen size. Use Google’s mobile-friendly test to see if your website meets the standards. Choose a website-building platform with responsive themes and templates like WordPress.

6. Audit Outdated Content

Periodically publish new content and refine and improve existing content. Update old content to keep it relevant and increase its chances of ranking higher on SERPs. Remove typos, fix broken links, add new images and videos, and improve the content’s accuracy.

7. Implement an Affiliate Program

Pay people to send you referral traffic or sales by implementing an affiliate marketing program. Provide each affiliate marketer with a unique referral link or banner for their site. Establish terms and conditions, offer compelling commission fees, and incentivize affiliates to promote your products or services.

8. Perform External Link-building

Gather as many quality backlinks to your site as possible. Reach out to journalists and reporters, exchange backlinks with websites in the same industry, connect with featured brands, and use Google Search Console to monitor backlinks.

9. Link Internally

Include relevant articles within your website to boost SEO and improve site navigation and user experience. Publish articles periodically, use natural anchor text, only link to relevant content, and avoid overdoing it.

10. Speed up Your Site

Improve your site’s speed to provide a better user experience. Test site speed, minify files, optimize images, enable browser caching, remove unnecessary third-party integrations, avoid redirects when possible, and use a content delivery network (CDN).

11. Display Facebook Ads

Use Facebook advertising to reach potential customers and drive more traffic to your website. Boost existing posts or use Facebook Ads Manager to create dedicated marketing campaigns. Write excellent descriptions, provide appealing visual elements, update ads once the campaign ends, and create informative landing pages.

12. Create a YouTube Channel

Post videos on various topics relevant to your industry on YouTube. Use videos as teasers for site content, optimize videos for search engines, write informative video descriptions, include a signature call-to-action, feature cards on the end screen, and interact with commenters.

13. Advertise on Instagram

Use Instagram advertising to reach a younger audience. Choose between boosting existing posts or using Facebook Ads Manager to create campaigns. Optimize ads for mobile devices, prepare ads for consumption with no sound, keep ads short and straightforward, and track campaign performance.

14. Try Out Influencer Marketing

Partner with influencers who can promote your brand to their audience for a commission. Select influencers based on their platform, choose respected influencers in your niche, and be open-minded by providing guidelines but giving influencers creative freedom.

15. Display QR Codes

Advertise specific pages or provide business details using QR codes. Strategically place QR codes in public spaces, on physical products, and printed publications. Ensure your target audience knows how to scan a QR code and create eye-catching visuals and enticing copy to encourage scanning.

16. Use LinkedIn

Create a LinkedIn profile and engage with the platform. Be active, optimize your content, join relevant groups, and run ad campaigns using LinkedIn’s Campaign Manager. Define your goals, write an excellent description, provide appealing visual elements, update ads once the campaign ends, and interact with commenters.

17. Publish Guest Posts

Submit guest posts to reputable sites to establish your authority and credibility in the industry. Include backlinks to your site in guest posts to increase website traffic. Identify your target audience, build relationships, and write valuable content.

18. Conduct Webinars

Host webinars to improve brand awareness, establish trust with your audience, and increase website traffic. Choose engaging topics, select speakers, use the right tools and materials, promote your webinar, and repurpose the session recording.

19. Join Online Communities

Participate in online communities within your industry to build relationships and increase website traffic. Join discussions, ask for advice, answer questions, and promote your brand after establishing a strong relationship and trust with other community members.

20. Publish Content on Medium

Republish site content on Medium, submit blog content to Medium publications, build relationships with other Medium writers, cross-post Medium articles to social media platforms, and track performance. Use Medium to reach a broader audience and make money blogging through the Partner Program.

Implement these 20 best ways to drive website traffic and watch your site grow. Test different strategies and find out which ones work best for you. Good luck!

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