Google Analytics 4: The Ultimate Guide for WordPress Users

Google Analytics 4 (GA4) is Google’s latest web analytics measurement tool that replaced Universal Analytics on July 1, 2023. In this guide, we will dive deeper into how Google Analytics 4 differs from its predecessor and cover various aspects including its key changes, setup methods, event and conversion measurement, reporting features, and more.

What Has Changed in Google Analytics 4

Google Analytics 4 brings four key differences compared to Universal Analytics:

Multi-platform measurement: Collect data from your website, iOS, and Android apps.
Privacy configuration: New privacy controls and cookieless measurement for more ethical data collection.
Event-based tracking: Measure user behavior and conversions to gain a complete view of the customer journey.
Predictive metrics: Use Google’s machine learning model for predictive analytics and project future user behavior.

How to Set Up Google Analytics 4

There are two ways to set up Google Analytics 4:

Set Up GA4 With Google Tag Manager:
- Visit the Google Analytics homepage and log in with your Google account.
- Fill in the account setup details and configure account data sharing settings.
- Create a property to measure your data and provide more information about your business.
- Set up a web data stream for data collection.
- Create a Google Tag Manager account and configure the container settings.
- Add the Google Analytics 4 tag to your website using the code snippets provided.
- Create a new tag and configure the Google Analytics: GA4 Configuration.
- Set up triggering and debug the tag to ensure data collection.
- Submit and publish the tracking setup.
Configure Google Analytics 4 With Setup Assistant:
- Go to the Google Analytics dashboard and select the Universal Analytics property you want to migrate.
- Create a GA4 property that mirrors your existing Universal Analytics property.

How to Track Events With Google Analytics 4

Google Analytics 4 measures user interactions as events. There are four types of events:

Automatically Tracked Events: Collected automatically when you set up a tag on your website.
Enhanced Measurement Events: Automatically track user interactions including page views, scrolls, clicks, video engagement, and file downloads.
Recommended Events: Predefined event names and parameters for tracking additional events across platforms.
Custom Events: Measure other events by creating custom events using Google Tag Manager.

How to Track Conversions With Google Analytics 4

Google Analytics 4 groups conversion events for web and app measurement. There are five ways to measure conversion rates:

Mark Existing Events as Conversions
Create a New Conversion Event
Add Custom Parameters and Conditions
Add Monetary Value
Stop Conversion Events Tracking

How to Track Reports in Google Analytics 4

Google Analytics 4 provides various reporting features:

Realtime Report: Displays user activities in real-time.
Life Cycle Reporting: Provides insights into user acquisition, engagement, monetization, and retention.
User Collection Report: Analyzes user profiles including demographics and tech.

How to Import Data to Google Analytics 4

You can import external data to Google Analytics 4 by uploading or joining data. Supported data types include item data, cost data, offline events, and user data.

Types of Analysis in GA4

Google Analytics 4 offers advanced exploration techniques for deeper insights:

Free Form
User Exploration
Funnel Exploration
Path Exploration
Segment Overlap
User Lifetime
Cohort Exploration

Conclusion

Google Analytics 4 brings new features and improvements for data measurement. It is important to set up and utilize GA4 to optimize marketing strategies and drive website traffic. This guide provides a comprehensive overview of Google Analytics 4 for WordPress users. Good luck with your digital analytics journey!

Google Analytics 4 Tutorial FAQ

For more information about Google Analytics 4, check out our FAQ section:

When Was Google Analytics 4 Released?
Is Google Analytics 4 Better than the Previous Version?
Should I Use Google Analytics 4?

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