How to Add Related Products in WooCommerce: A Step-by-Step Guide

Have you ever noticed the Related products or You might also like section on a product page? If you’re wondering how to display it on your own WooCommerce store, you’ve come to the right place. Whether you want WooCommerce to create it automatically or handpick the items yourself, this article will guide you step-by-step on how to add WooCommerce related products.

How Related Products in WooCommerce Work

Before we begin the tutorial, it’s important to know that there are three ways related products are shown in WooCommerce:

Upsells
Cross-sells
Related products

How to Set Up Related Products in WooCommerce

You can set up related products in WooCommerce automatically and manually by following these steps:

Add Product Categories and Tags

Setting up product categories and tags in WooCommerce will automatically determine the items shown in the Related Products section. Here’s how:

Add the categories by going to Products → Categories from your WordPress dashboard.
Enter the category name and slug in the respective fields. If you’re creating a subcategory, don’t forget to assign the parent category from the drop-down.
Hit Add new category, and you’ll see it as a new addition to the product categories list.
Once all the categories are added, go to Products → Add new product.
Enter all the product details and check the relevant Product categories in the right column of the product page editor.
Add any product tags you see fit. Otherwise, grouping products according to the category would suffice.
Click the Publish button.

In case you’ve added uncategorized products before, you can group them into a category in one go using the bulk editing feature:

Go to Products → All Products.
Check the items you want to put in the same category.
Select Edit from the Bulk actions drop-down menu, and hit Apply.
Check the Product categories to group the selected items.
Click Update to apply the changes.

Alternatively, you can assign product categories individually by hovering over a product and clicking Quick Edit. Check the relevant Product categories, then hit the Update button.

Set Up the Linked Products

By entering the linked product details in WooCommerce, you can manually select products to upsell or cross-sell:

Go to Products → All Products.
Hover over a product and click Edit.
Scroll down to the Product data section, where you can find the Linked Products tab.
Enter the product names you want to upsell or cross-sell in the respective fields. You can add as many products as you want.
Scroll back up to find the Publish section and hit Update to apply the changes.

Your chosen WooCommerce product type will determine the fields available in the Linked Products tab. For instance, if you select an External/affiliate product type, you’ll only see the Upsells field. Once you switch to Simple product, both Upsells and Cross-sells fields will appear.

Benefits of Showing Related Products in WooCommerce Stores

Displaying related products in your eCommerce store gives you the opportunity to increase profit. A study by Barilliance highlights the effectiveness of product recommendations in driving additional sales and conversions. While the benefit to your revenue is clear, there are other advantages of showing related products in WooCommerce:

Enhanced user experience
Better product visibility
Enhanced inventory management
Strengthened brand loyalty

Tips for Organizing Related Products

Make the most of your WooCommerce Related Products section by implementing these best practices:

Prioritize relevance
Tailor your product recommendations
Keep it minimal
Keep the display visually engaging
Do your research
Monitor performance

Recommended Plugins to Customize Related Products

Using a plugin is the easiest way to make advanced customizations to your online store’s Related Products section. These are some of the best WooCommerce plugins for related products:

Related Products for WooCommerce
YITH WooCommerce Frequently Bought Together
WPB WooCommerce Related Products Slider

Conclusion

Adding related products to your WooCommerce store is an effective way to increase sales and personalize your customers’ shopping experience. With WooCommerce’s built-in functionality, you can add related products through:

Adding product categories and tags
Setting up linked products

You can also use a plugin to customize and control your related products section further. We hope this article helps you improve your eCommerce store in a meaningful way. Good luck!

How to Add Related Products in WooCommerce FAQ

What do related products mean?

In WooCommerce, related products are recommended items shown alongside the product a customer is currently viewing.

What is an example of a related product?

If someone visits a laptop product page, related products might include a laptop sleeve, a wireless mouse, or a cooling pad – all of which complement the main product.

Is there a limit to the number of related products I can add?

There’s no strict limit on how many related products you can add. However, your theme or plugin settings may influence the maximum number of related products displayed.

Larassatti D.

Larassatti Dharma is a Content Writer with 3+ years of experience in the web hosting industry. She’s also a WordPress contributor who loves to share helpful content with others. When she’s not writing, Laras enjoys learning foreign languages and traveling. Follow her on LinkedIn.

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