Boost Your WordPress Website with Schema Markup

When it comes to WordPress SEO, there are a lot of things you need to get right. Firstly, there is offsite and onsite SEO to think about. But, there’s also another factor that influences your search engine appearance, and the ability of search engine bots to crawl your site, which is called schema markup.

How Are Schema Markups and Rich Snippets Related

A schema is a behind-the-scenes code that gives Google (and other search engines) more information about your site. The most common form of schema markup is known as rich snippets. You’ve probably come across these in the search results.

What Are the Benefits of Schema Markup

Traditionally, we’ve used formatting tags to let Google know what our WordPress site is about. These include things like our heading tags, choosing a focus keyword, and optimizing our meta descriptions.

Different Types of Schema Available

There are dozens of different schemas that you can put in place, and Google currently supports over 50 different schemas.

What Does Schema Look Like

Now that you know what schema in WordPress is, we’ll look at a few examples.

How to Test for Existing Schema Markup

You can use Google’s Structured Data Testing Tool to see if you have any existing schema installed on your site.

How to Add Schema to WordPress

1. How to Add Schema to WordPress With the Schema Plugin

The easiest way to add schema to your site is to use the Schema plugin. This plugin will work with any existing schema and will also integrate with the plugin Yoast SEO.

2. How to Add Schema to Your Site Manually

You can also add schema to your site manually. It’ll be more code intensive, but you can add custom schema on an individual post and page basis.

Conclusion

Adding a schema to your site doesn’t take a lot of time, and it can improve your search engine appearance and website traffic.

No matter what kind of site you run, there’s a schema markup that can be added.

Have you seen any results from implementing schema on your site? Please share your experience in the comments below.

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