40 Essential WordPress SEO Tips to Boost Your Website’s Rankings

Is your WordPress site not getting the traffic you expected? Are you struggling to increase your site’s search engine rankings? Is your search engine optimization (SEO) strategy lacking?

If you’re missing a few or many important WordPress SEO factors, don’t worry – this comprehensive checklist will help you spot issues and show you how to fix them.

A complete checklist of WordPress SEO tasks

Choose a reliable hosting plan
Enable your site for crawling
Use an SSL certificate and HTTPS
Set your permalink structure
Submit your website to search engines
Enable manual comment approval
Enable breadcrumbs on your website
Use a content delivery network
Use GZIP compression
Use an SEO-friendly theme
Invest in good SEO tools
Conduct keyword research
Build topic clusters
Conduct content gap analysis
Publish good quality content
Use a correct heading structure
Include the focus keyword in the URL and main heading
Optimize the meta title and meta description
Use structured data
Use image compression
Add alternative text to images
Upload large media files to third-party platforms
Implement an internal linking strategy
Use categories and tags to group your content
Create a content plan
Build backlinks to your website
Try guest posting
Monitor the web and turn mentions into backlinks
Evaluate your backlink profile
Publish PR content
Regularly perform site audits to check for broken links
Check for indexing issues
Check for cannibalization
Check the website’s Core Web Vitals
Set low-value content to “noindex”
Minify HTML, CSS, and JavaScript files
Optimize your database
Always monitor keyword ranking changes
Use video content on your page
Ensure your website is responsive

Conclusion

From technical improvements like site speed and security to strategies that enhance content quality and search rankings, every step on this list plays a role in your site’s success.

Whether you’re fixing broken links, optimizing images, or refining your keyword strategy, tackling these tasks bit by bit will make the whole process a little less overwhelming.

Now that you have a WordPress SEO checklist, you can optimize your existing website, or go ahead and build a new one with SEO enhancements built in from the beginning. You’ll be ranking high up on SERPs with your competitors in no time!

WordPress SEO FAQ

Is WordPress good for SEO?

Yes, WordPress is built for SEO out of the box, and it allows for adjustments and plugin-based tools that can help you optimize your site even further.

What does a WordPress SEO plugin do?

SEO plugins for WordPress can help you optimize your site for search engines by providing a user-friendly interface to manage keywords, content readability, and meta titles and descriptions.

Can you do SEO yourself?

While tools and SEO plugins can help, mastering things like keyword research, technical SEO, and backlink strategies can be challenging. But a step-by-step approach, as in our checklist above, makes it a lot easier.

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