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Understanding Core Web Vitals: A Comprehensive Guide for WordPress Users

Understanding Core Web Vitals: A Comprehensive Guide for WordPress Users

Understanding Core Web Vitals: A Comprehensive Guide for WordPress Users

Google uses Core Web Vitals to measure web page loading speed, interactivity, and visual stability. Among other factors like mobile friendliness and security, Core Web Vitals are an essential element of Google’s page experience signals. If you want to claim the top spot on Google, this guide will help you understand what exactly Core Web Vitals are, why they’re important, and how to measure Core Web Vitals metrics.

What are Core Web Vitals?

Core Web Vitals (CWV) are a set of metrics used to assess a webpage’s overall usability. These metrics are part of a larger Google initiative to deliver a better browsing experience and improve user satisfaction. There are three Core Web Vitals: Largest Contentful Paint (LCP) or page load time, Interaction to Next Paint (INP) or responsiveness, and Cumulative Layout Shift (CLS) or visual stability.

Why are Core Web Vitals important for site owners?

To determine a website’s ranking, Google considers various page experience signals, including its Core Web Vitals. The better your site’s Core Web Vitals scores are, the more likely it is to rank high on the search engine results pages (SERPs). But more importantly, having a fast and responsive website keeps visitors around longer. This is because 40% of users abandon a web page that loads more than 3 seconds. If you can convince prospects to stay, you will also have more opportunities to convert them into customers.

Core Web Vitals lifecycle

The Core Web Vitals metrics are not set in stone—they may change over time based on user input. Each Core Web Vitals metric goes through several stages before they become stable: experimental, pending, and stable.

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